Sickie anyone?

One of the issues rasied in our discussions of the problems facing advertisers, was a) how they can overcome our growing resistance to tried and tested methods of advertising and b) how they can harness the power of the internet.

Well here's a campaign that mananged both with aplomb and kicked up something of a fuss in doing so when the Federation of Small Businesses experienced a collective sense of humour failure.

Check out the fuss it caused as covered in, where else, the Guardian:

http://Guardian piece/

Or visit the site itself:

http://www.takeabenylinday.co.uk/