Currently dominating billboards up and down the land, is this advert for Channel 4's forthcoming 'Great British Food Fight' season. Unfortunately I couldn't locate a reproduction of the billboard complete with anchorage.
To see the whole thing simply travel along any major road with your eyes open.
The missing anchorage is the channel 4 logo bottom left and the words The Great British Food Fight bottom right in the Channel 4 house font.
Your homework is to comment on:
The use of visual codes
Representation of masculinity
Branding
Celebrity
Have fun!
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