Analyse this...part 2

You know what to do. How are the audience addressed through the use of visual codes and language?

To avoid unnecessary eye-strain, click on the image to enlarge it!

Analyse this!

Currently dominating billboards up and down the land, is this advert for Channel 4's forthcoming 'Great British Food Fight' season. Unfortunately I couldn't locate a reproduction of the billboard complete with anchorage.

To see the whole thing simply travel along any major road with your eyes open.

The missing anchorage is the channel 4 logo bottom left and the words The Great British Food Fight bottom right in the Channel 4 house font.

Your homework is to comment on:

The use of visual codes
Representation of masculinity
Branding
Celebrity

Have fun!

Sickie anyone?

One of the issues rasied in our discussions of the problems facing advertisers, was a) how they can overcome our growing resistance to tried and tested methods of advertising and b) how they can harness the power of the internet.

Well here's a campaign that mananged both with aplomb and kicked up something of a fuss in doing so when the Federation of Small Businesses experienced a collective sense of humour failure.

Check out the fuss it caused as covered in, where else, the Guardian:

http://Guardian piece/

Or visit the site itself:

http://www.takeabenylinday.co.uk/

Thin models=Thinner profits?

One of my duties on this blog will be to steer you in the direction of interesting articles from the media that impact on stuff we're doing in lessons. With that in mind, here's an interesting piece from the Guardian - let's face it, every piece I link to will be from the Guardian - about women's attitudes to the way they are represented in adverts.

http://www.guardian.co.uk/lifeandstyle/2009/jan/10/realistic-advertising-women-judge-research

And we're back!

Apologies to the dedicated band of fans who have experienced soul-crushing disappointment on a daily basis when they visit the blog only to discover that I've been too slack to update. Well those feelings of disappointment and rage end right now, as we're back...

First up is this short video Tutorial into creating a blog of your very own, a task which you will be performing very soon as we limber up for coursework. Take a look...(unless you happen to be reading this in college, in which case, here's an empty rectangle for you to stare into and imagine what a tutorial on setting up a blog might be like...



Obviously any promises of mine that the wait between post won't quite be so long next time, is pretty worthless, but I'll try. Is that ok Mr Faulkner?